Advertisements are pretty stupid almost by definition, but this is one of the stupidest. I mean, “Enhanced hydration for the uninhibited”!!!! It’s some kind of flavoured mineral water for affluent people who definitely don’t need extra vitamins. And why is it “for the uninhibited”?
It’s for sad people who feel the need to affirm their identity through their soft drinks. Idiotic.
But it’s further proof that the recession is extremely patchy and there are vast numbers of people whom it hasn’t hit at all, or a company wouldn’t be launching such a product at this time. Which isn’t to say that there aren’t also plenty of people aren’t losing their jobs and are having a very hard time, they just aren’t the target demographic for this particular product.
The advert is unmissable at the Old Street roundabout, London N1 if you want to go and throw rotten eggs at it …
I was amazed by the number of people having breakfast in cafes on a sunny Sunday morning in Islington. The credit crunch clearly hasn’t affected vast numbers of middle class Londoners at all so far at least.
Personally I can think of a better place to enjoy a coffee and croissant than on the trottoirs of the Essex Road or even the distinctly chiquer Upper Street, but chacun à son goût, I suppose. And people were queuing to buy so-called mineral water at £1.50 a bottle at the Screen on the Green.
How do you spell “chiquer” by the way? There is definitely such a word in the sense that it sounds fine in the context, but no matter how you spell it, it looks wrong. “Milometer” is another word that always looks wrong. Sometimes I spell it “mileometer” (I translate such words for a living) but that looks even worse if anything as it looks like it is pronounced “miley-ometer”. Americans escape the quandary by saying “odometer”.