Advertisements are pretty stupid almost by definition, but this is one of the stupidest. I mean, “Enhanced hydration for the uninhibited”!!!! It’s some kind of flavoured mineral water for affluent people who definitely don’t need extra vitamins. And why is it “for the uninhibited”?
It’s for sad people who feel the need to affirm their identity through their soft drinks. Idiotic.
But it’s further proof that the recession is extremely patchy and there are vast numbers of people whom it hasn’t hit at all, or a company wouldn’t be launching such a product at this time. Which isn’t to say that there aren’t also plenty of people aren’t losing their jobs and are having a very hard time, they just aren’t the target demographic for this particular product.
The advert is unmissable at the Old Street roundabout, London N1 if you want to go and throw rotten eggs at it …
I was amazed by the number of people having breakfast in cafes on a sunny Sunday morning in Islington. The credit crunch clearly hasn’t affected vast numbers of middle class Londoners at all so far at least.
Personally I can think of a better place to enjoy a coffee and croissant than on the trottoirs of the Essex Road or even the distinctly chiquer Upper Street, but chacun à son goût, I suppose. And people were queuing to buy so-called mineral water at £1.50 a bottle at the Screen on the Green.
How do you spell “chiquer” by the way? There is definitely such a word in the sense that it sounds fine in the context, but no matter how you spell it, it looks wrong. “Milometer” is another word that always looks wrong. Sometimes I spell it “mileometer” (I translate such words for a living) but that looks even worse if anything as it looks like it is pronounced “miley-ometer”. Americans escape the quandary by saying “odometer”.
I took this photo in a disused factory now used as a car park in Dalston, Hackney, London E8. I like the blue and yellow Swedish-style colours and the shadows from the roof bars. The rest of the factory is covered in the usual cartoon-style graffiti, but well painted.
The factory is at the beginning of the so-called Eastern Curve which was until the 1980s a railway spur joining the North London Line with the now closed Broad Street line (which is to become part of the new East London Line). The Eastern Curve is supposed to be redeveloped into a green pedestrian walkway flanked by shops and homes, but who knows if this will ever happen – or how green it will be.
There are more of my Dalston Curve pix here. My Flickr photostream with more photos of Hackney, bad spelling, apostrophe’s, Chinglish, etc is here.
Dalston Curve nerds may possibly be interested in this 1989 invoice from Thames Auto, a large car repair company who were the last occupants of the factory. But this is strictly for nerds only. We had our car repaired there once and still have the invoice, somewhat amazingly. The car, however, hasn’t survived.